September 2015. Emerging economies have challenges of their own. Merck is setting out to follow its peers, but first there are some changes in manufacturing in Switzerland. The first market in Asia is already approached with a business model learned from NGOs and corporate charity donations.Reading time: 1 min
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B2Bioworld offers you background information
Do’s and don’ts developing and selling viable tests for medical, agricultural, or food diagnostics in poor resource countries.
Ulrich Betz, Vice President Department Head Innovation & Entrepreneurship Incubator; Merck Biopharma
Andrew Bulpin, Global Head of Merck Millipore Process Solutions on strategy, competitors, and the road ahead