"Failure is part of our business" ... but

June 2024. Trade fairs are vulnerable to geopolitical risks. Recent military threats against Taiwan challenge Messe München’s engagements in China. What is the view after losing the Russian business? How did shareholder influence the decision to form Yontex? Why was the recent IAA taken from Messe Frankfurt not a template? Reinhard Pfeiffer outlines global strategies and provides straight answers including moves in North America, South Africa’s business, or Latin America.

Includes financial details by B2Bioworld about Messe München Group companies (shares, revenues 2019/2022 etc.), a verified breakup of SNIEC Shanghai events 2023-2024, and more.Reading time: 21 min

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